AdSense Direct: A new way to sell direct advertising on your blog

This article introduces AdSense Direct, a new way to use AdSense to manage advertising that you directly sell ads on your blog or website - and to fill those spaces with AdSense ads when there are no Direct ads running.

AdSense have announced a new feature called AdSense Direct, which will let AdSense publishers (ie people showing ads on their blogs or websites) manage directly-sold ads using their AdSense account.

"Management" means that after an advertisement and campaign details are set up and approved, the ads will show on your site without any changes to your site (apart from having AdSense ads in on it), and having all contracts, invoicing and payments handled through your AdSense account.

How to use AdSense Direct

• Arrange a direct deal with an advertiser -- this can be any advertiser, even one that doesn't currently use AdWords.

• Enter the details into your AdSense account; more details about this here.

• You will be given a link which you email (etc) to the advertiser.

• The advertiser logs in (possibly after creating a Google account), upload their ad "creative" (ie text and pictures), approve the terms you entered, and pays for the deal with Google Wallet.

• You - and Google - approve the ad creative (ie words and pictures).

After this, the ad runs during the time period that you set up for it.   And after it has finished, regular AdSense ads are shown instead.

Limitations

Bad news for now:

AdSense Direct is currently available to publishers and advertisers located in the U.S., and we hope to expand further in the coming months.

But my fingers are crossed that this will change soon.

There's no statement about how this works with AdSense's limits on the number of AdSense ad units shown: does an "AdSense Direct" ad count towards the three-per-type-per-page that non-premium AdSense advertisers are limited to? My guess is "yes" - because regular AdSense ads are shown if AdSenseDirect ones aren't available.

Possibly you can only have one direct advertising campaign at a time?  Google's announcement  also says "If you've already expanded to running multiple direct ad deals and ad networks on your pages alongside AdSense, try our ad serving solution DoubleClick for Publishers (DFP)." - and yes, AdSense Direct does seem to be a vastly simplified version of this, which will benefit Google by signing up more advertisers.

And AdSense-Direct will only work in places where you can put an AdSense ad unit.  For example it is possible to put ads right inside blog-posts.  But regular AdSense ads need Javascript to work, so people who read your blog by email subscription or RSS don't see them. It's likely that AdSense Direct ads will be the same.

I haven't checked, but I'm pretty sure that the standard AdSense rules will apply.   And this will mean that if your advertiser ticks any of Google's categroy boxes, their AdSense-served ad will not appear on your blog if you have blocked that category.

AdSense Direct is probably not available for Blogspot domains, or at least not for ones whose owner signed up for AdSense using the easier AdSense setups for hosted publishers.

Costs?

The $64m question!

I'm still looking for information about Google's charge or margin for using Direct. For regular AdSense (for non-premium publishers, anyway), its 42%, ie they pay out 58%. I guess it will be a lot lower - but still significant, as Google are providing tools to do some of the most troublesome bits of direct advertisign for us.

My (possibly hopeful!) guess is 20%. What's yours?

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Related Articles:

Setting up AdSense for your blog

Easier AdSense setups for hosted publishers

Other advertising options for your blog

How to show an AdSense ad inside a blogger post

Most Expensive Keyword In Google Search Engine For Higher CPC And SEO - 2014

Traffic totally depends on keywords which are used in article or post of your website or blog. Here I listed top most expensive keyword for all time to get huge traffic from google search engine on your website or blog. This keyword list also helps to get high paying google adsense ads on your website or blog post.

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1. Insurance(CPC : $54.91)
2. Loans(CPC : $44.28)
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7. Donate(CPC : $42.05)
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9. Hosting(CPC : $32.91)
10. Claim(CPC : $45.51)
11. Conference Call(CPC : $42.05)
12. Trading(CPC : $33.91)
13. Software(CPC : $36.85)
14. Recovery(CPC : $40.03)
15. Transfer(CPC : $29.25)
16. Gas/ Electricity(CPC : $54.60)
17. Classes(CPC : $35.04)
18. Rehab(CPC : $33.60)
19. Treatment(CPC : $37.15)
20. Cord Blood(CPC : $25.80)

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Putting a picture on your blog as a Gadget

You can put a picture anywhere in your Blogger blog that you can insert a gadget - and you can make it link to a post in your blog or to any other website.

The Image gadget

Dry dock in Claddagh Basin

A very simple way to put a picture into your blog is to use an Image gadget (previously called a Picture gadget).  

This is a tool that Blogger provides to make is easy to add a picture that shows up on all screen and is linked to somewhere.

Often gadgets (sometimes called widgets or page elements) are put on the sidebar - but in many blogger templates they can go in other places too (header, footer, etc).

Follow these steps to add a picture gadget:

1  Make sure you know where the original picture is and that you have copyright permission to use it.


2  Copy the location (URL or file system full path-name) of the picture - and remember whether it's on your computer, or on the internet.  
(This article tells you how to find the URL of a picture that's already stored in Picasa.   To find the URL of a picture on the internet, you can often right-click on it and choose "copy image location")

3  In Blogger, follow the usual Add a Gadget procedure, and choose the Image gadget from the list of options (you may have to scroll down to find it in the list).

4  In the Configure-Image box, enter the options you want for your picture.   These include:

• The title for the Gadget,
• The caption for the picture
  (the small words that go underneath it, usually explaining it, or where it came from),
• What should happen when a reader clicks the picture - put this into the Link field
• Where to find the picture
  (ie the file-location that you copied in step 2)
• Whether to re-size (ie shrink) the picture to fix the space in the sidebar in your current template.

5 Press Save.


6  If necessary, drag-and-drop the new gadget to the place where you want the picture to go, and press Save.

  

What your visitors see:

People who visit your blog in a web-browser, will see the picture, in the place where you put the gadget.  However pictures are not supported gadgets for dynamic view templates, so it won't be see if you use one of these.

Also, people who see your blog through an RSS reader, or by receiving emailed updates don't see any gadgets, so they will not see the picture.  

If you entered a value for Link, your visitor's browser leaves your blog and goes to the Link location:  with the Picture gadget, then there is no way to make this open a new window.   If you want to do so, then use an HTML gadget instead, get the code for the picture, and put target = "_blank"   into it:, so the code looks something like: 

<a href="YOUR LINK" imageanchor="1" style="margin-left: 1em; margin-right: 1em;" target = "_blank"><img border="0" src="YOUR PICTURE LOCATION" /></a>

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Related Articles

Options for putting pictures into your blog

Copyright, blogs and bloggers

Picasa and Blogger - an overview

Getting the HTML to add a picture to your blog

Finding a picture's location in Pisasa-web-albums

Finding the URL of a picture stored in Flickr

Showing a PowerPoint presentation in your blog

Why RSS / Subscribe to Posts is important for bloggers

Following a blog by email

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