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Saturday, 20 March 2010

Changing colors in your Blog

This article is about changing the colors used in your Blogger blog.
 

Changing colours in your blog

The Template Designer is Blogger's core design tool, for blogs with Layout, Designer or Dynamic templates.   (Ref What type of template does my blog have).

The place where you choose the colours in your blog is the Design > Template Designer > Advanced tab. 

This is far more flexible than the options in the previous colour-chooser tools that Blogger offered.  

You can now choose any colour, not just ones from the default set for your template, by typing in the hex (hexadecimal) code for the colour that you want.


However the screen where you make colour choices is a little busy and complicated:

The item selector, where you choose what item you want to set the colour for is on the left  side, just to the right of the Advanced tab selector.


How to change a colour in the template designer:

  • Go to the Advanced tab
  • Select the item that you want to change
  • Click on any colour from the list(s) provided, or from the colour picker, or enter the hex-value for the colour.

The bottom section of the screen shows you what item is selected (with a red dotted line - on Designer templates only) and  how your blog will look with this new selection.

IMPORTANT:
When you have made all the colour changes, click Apply to Blog in the top right hand corner of the screen.


Changing colours by editing your template


It is also possible to change colours by editing your template in the usual way.

You can either find the colours in the Variables section (usually near the top of the template), and enter different hex values in there, for example:
<Variable name="mainBgColor" description="Page Background Color"
    type="color" default="#f5f5f5" value="#ffffcc">

Or you can find the item that you want inside the CSS section of the template, and set a value there. For example, in this rule for my date-header, I have commented out the existing variable, and added a new hex-code.
h2.date-header {
  font-size: 130%;
  text-align:center;
  margin-top:20px;
  margin-bottom:14px;
  color: #df3333;
  /* color: $dateHeaderColor */
  font-weight: normal;
  font-family: Trebuchet MS, Verdana, Sans-serif;
}
Or you may just want to make a rule that specified colour only, and add it using the Add CSS rule option.


Choosing and specifying colours:

Finding specific shades

I rather like the color tool provided by W3C Schools, at http://www.w3schools.com/tags/ref_colorpicker.asp

This lets you choose a base colour, then it gives you the hex-codes for 19 different options based on the at colour, between black and white.


Colour Wheels:

It may be easy to apply a colour change in Blogger - but that doesn't mean that it's easy to choose specific colours that go well together.   If you need help with this try googling "how to use a color wheel", to find suggestions about a particular colour selection tool that graphic designers use.

Converting RGB to Hex

RGB (red-green-blue) and Hex (hexadecimal) are two ways of mathematically describing colours.   If you need to convert from one to the other, google "convert RBG hex", and choose one of the tools that is suggested.

Personally, I've used http://easycalculation.com/color-coder.php  a few times, but I'm not a colour/graphics expert, and can't say whether it's any better or worse than others.




Related Articles



What type of template does my blog have.

Adding a new CSS rue to your blog's template

How to edit your blog's template

Friday, 19 March 2010

The Law and Your Blog

This is a very brief look at some the legal issues that bloggers (using Blogger and other tools too) should be aware of.  

I am NOT a lawyer.  This is not legal advice.   If you need legal advice, consult a lawyer who's familiar with the internet, blogging, and the legal system in your country. 

Do legal issues matter?

Emblem-scalesRecently I came across an interesting article from Aviva Directory: 12 Important U.S. Laws Every Blogger Needs to Know.

Firstly, I thought it was amusing that they assumed that US Law was the only one that mattered to bloggers.   But as I read the article, I found that many of the issues they raise are pretty universal:  their answers may not apply to everyone, but the questions do.  For example - who owns the comments that are left on your site?  Can you just delete them?

And as I thought more about it, I realised that I'd instinctively done some very important things on some of my sites:  applying data quality policies ("if in doubt, leave it out"), insisting only only using photos/graphics that I own (copyright), and putting disclaimer statements in.

So, while legal issues might not be top of mind when you're starting a on on-line travel diary, I'd definitely say that if you're planning on blogging long term, and want to be successful, then YES, the law does matter, and you need to spend some time writing policies, and thinking about the issues.


What to do:

The Aviva article is a good starting point:  read it and consider the issues.  See what changes you need to make to your blog, and schedule time to make them.

If you're not based in the US do some reasearch about what the law in your country says about any of the issues that apply to you.

If you own a small business, you probably already have a legal advisor:  at very least, someone who helped you draw up a standard contract, and advises you on any difficult issues that arise.   Make sure that s/he knows if you have a business blog, and can give you advice if you need it.   (If s/he just looks blank when you mention the internet, consider getting a new lawyer!.)

As with many legal issues, the first thing to remember is not to go over the top:  be legal, but keep your response reasonable given the size and popularity of your blog.   Remember that you don't need to do everything today - some things (disclaimer, privacy policy, commenting policy, etc) only need to be added when the risk of legal issues rises because the blog has got more popular.


Related Articles:



Copyright, Blogs and Bloggers

Advertising and Blogger, some things to consider

Giving your blog an attribution gadget

Stop malicious use of your AdSense account

Showing a PowerPoint presentation in your blog

Monday, 15 March 2010

AdSense and AdWords - what's the difference?

This article explains the difference between AdSense and AdWords, from a Blogger's perspective.



What are they?

AdSense

This is a product from Google that lets you publish other people's advertisements on your blog:
  • You create the posts (or pages) that ads go on or with, choose where ads should go on your blog, and say what colour scheme to use. 
  • Google deals with the advertiser for you, chooses what ads to put in you blog, and pays you if your ads are "successful" (more about that below).

    AdWords

    This is a product from Google which lets you advertise your blog (or other website) in search results and/or on other people's websites or blogs.
    • You set up the Ad, and say how much you're willing to pay each day and per click.
    • Google negotiates ad placements for you (you're competing with other people who want to advertise in AdSense, and also with advertisers in their other advertising networks), and charges you if readers interact with your ad.




    Costs and Benefits

    AdSense is free for publishers (you are a publisher if you put AdSense ads on your blog) - and you get paid if your readers view or act on certain that are shown on your blog.

    AdWords is not free for advertisers, but many people think that it is cost-effective.  There is a sign-up fee (varies from country to country - for me in Europe recently, it was E10), and you also pay each time that a reader clicks one of your advertisements, or (in some cases) each time your advertisement is displayed.   You have a high level of control over how much you bid to have your advertisement shown (minimum of 1c per click) and can set a maximum budget per day (eg $1.00).


    AdWords is the tool that may generate traffic for you.

    AdSense is the tool that may generate revenue for you.



    Related Articles: 

    Advertising and Blogger:  Things to Consider.

    Setting up AdSense on your Blog

    Putting AdSense ads inside Blogger Posts.

    Sunday, 14 March 2010

    Blogger and Other Google Products - an oveview

    This is a listing of other Google products that may be helpful to Blogger users.  Each product is briefly described, with links to the help centre, help forum, and other useful hints-and-tips article.


    Introduction

    Once upon a time, Google made a search engine, and Pyra Labs made Blogger  (or at least that's what Wikipedia says).  Then Google figured that it could be handy to own a blogging tool themselves, so they purchased Blogger in 2003, leading to even more confusion about the difference between Blogger and bloggers, Google and googling.

    They also purchased a number of other products, and build a few (eg AdSense) themselves, too.

    In general, using products from the same company is a good idea, because there are engineers whose job it is to make sure that they work together well.   They're not always 100% successful, but even so, two Google products are more likely to play nicely than two products from competing companies.

    The list below doesn't show all Google products, just those that  are particularly useful to Blogger users.

    Always see the official Google documentation for official answers.

    Product / ApplicationWhat it does Where to get help
    GmailEmail.

    Mail can also be used for receiving comment notifications, and for tracking use of the the Mail2Post feature.
    Help centre
    Help forum

    Blogger-HAT:

    PicasaManage photographs and other image files.

    Blogger puts pictures uploaded using the Post Editor into a folder in your Picasa-web-albums account.

    You can also work separately with Picasa (on your own PC) or Picasa-web-albums (on the internet) too.
    Help centre
    Help forum

    Blogger-HAT:

    AdSenseSelling advertising space on your blog (or any other web-site).Help centre
    Help forum

    Blogger-HAT:

    AnalyticsMeasuring visits and visitors to your website/blog: this tool give you information about who they are, where they're coming form and what they're looking at. Some people say that it's more suitable for small businesses than individuals, but I say if you're savvy enough to make Blogger sing, with is the tool to go for. Help centre
    Help forum


    Blogger-HAT:
    MapsCreating and sharing mapsHelp centre
    Help forum

    Blogger-HAT:

    YouTubeSharing videos
    Note:  though YouTube is linked to Google, your Google account doesn't work quite as seamlessly as it does with the other products listed.
    Help centre
    Help forum
    AdWordsGetting your website/blog included in the sponsored-links section of Google search-results, and in Ads-by-Google in various places.Help centre
    Help forum


    Blogger-HAT:

    Google DocsFor creating, editing and storing documents of all types.

    Help centre
    Help forum


    Blogger-HAT:
    CalendarManaging schedules and calendars on the internetHelp centre
    Help forum
    Web-elementsApplication for ...Help centre
    Help forum
    Webmaster CentralMonitoring your blog / website, and controlling some aspects of how Google's search engine relates to it.Help centre
    Help forum
    Custom-SearchCreating and managing custom-search engines for your websiteHelp centre
    Help forum
    Google AppsManaging custom domainsHelp centre
    Help forum

    Blogger-HAT:  Setting up your custom domain
    FeedburnerApplication for managing feedsHelp centre
    Help forum
    Google Feed API"With the Feed API, you can download any public Atom, RSS, or Media RSS feed using only JavaScript, so you can easily mash up feeds with your content"   Developer documentation
    Help forum group



    Related Articles: 



    Understanding Google accounts

    Blogs, Blogger and bloggers, Pages, Posts and Screens - basic Blogger concepts.

    Blogger and key non-Google products

    Friday, 5 March 2010

    Inserting an animated picture into your blog

    This article has detailed steps for inserting an animated picture into your blogspot blog.  

    Previously I've given detailed instructions for inserting a picture into a Blogger post and inserting a picture into your blog's sidebar.

    However some people have reported that if they upload an animated picture from their PC, these instructions don't work correctly:  the picture is uploaded but animation is missing.
    The work-around seems to be to upload the picture to a hosting site (like Picasa) first - independently of blogger.  Then note the URL of the uploaded file, and enter it as:
    • The web-address (URL) during the picture upload process, or


    • The URL when you use the Picture gadget.



    You can then manipulate the uploaded picture as per any other picture (ie for gadgets, drag the gadget around in the Layout / Page Elements view, or drag the picture or manually relocate the HTML for images that are inside posts.



    Related Articles: 



    Integrating Picasa and Blogger

    Finding the URL of a picture that's stored in-Picasa web-albums

    Inserting a picture into a blogger post

    Inserting a picture as a gadget

    Wednesday, 3 March 2010

    Chitika | Select - expanding beyond search-traffic

    On Mon 8 March, Chitika are introducing Chitika Select, a new advertising product that displays ads to some additional readers.  This article is an initial overview of the implications for Blogger users.


    Background:

    Previously I've given an overview of Chitika.

    At the time I wrote it, ads were only shown to visitors from the US and Canada (based on their IP address) who got to the website by searching.   That has now changed.


    What's Changing?
    From Mon 8 March 2010, Chitika are introducing a new product called Chitika | Select, which they're describing as an upgrade to Chitkia | Premium.  Under this new approach, ads will be displayed to readers who get to your site by search AND to others who some statistical techniques have predicted are more likely to click on ads.


    Impact for Blogger users and readers.
    On Mon 8 March 2010, all existing Chitka | Premium ads will be upgraded to Chitika | Select - unless you opt-out of this by logging in to your account, going in to the My Account tab, and ticking the option(s) at the very bottom of the page.

    Chitika account settings - options for not showing ads to non-search traffic, and not showing banner or image ads


    Your US and Canada readers may start to see more ads:
    • Whether or not the do depends on their behaviour (and I'm guessing it will take a while to work out what sort of factors mean that people are predicted by be ad-clickers).
    • Worst-case, seeing more ads could convince more readers to install ad-blocker software.

    Some ads (but not all of them) may look different - we don't have any details about this yet, and I'd guess won't until 8 March at least.

    The announcements say that Chitika | Select ads will include both pay-per-click and pay-per-impression (CPM) banner and image ads, but they don't actually say whether the latter are a new feature being introduced with Select or not.  The way that the opt-out feature is presented makes me think that they're probably new, though.


    What's not changing:

    Readers who
    • didn't get to the blog by searching, and 
    • who also aren't included in the group that Select ads are shown to
    will continue to not see any Chitika ads:   the ad-space simply collapses, without showing anything else or displaying alternative ads

    The alternative-ads feature will continue to work for Chitika Premium ads, but it wont' be there for Select.

    There are some other Chitika products apart from Premium, but they're more focussed to shopping sites, so probably not used by Blog-spot users, and they don't appear to be affected.

    For now, Chitika Select is only available for US/Canada readers.   They say that the technology introduced behind Select will let them change this in the future, but it's not changing for now.


    Related Articles:



    Chitika Overview

    Putting Chitika ads into your Blog

    Extra customization of Chitkia ads

    And from Chitika:

    Blogger and key non-Google products: an overview

    This article is about other Google products that may be helpful to Blogger users.  Each product is briefly described, with links to the help centre, help forum, and other useful hints-and-tips article.







    Non-Google products that are helpful for Bloggers:



    This is not a complete listing of all other product that may be useful  it's simply a list of some that I think are key, or that I wanted to keep track of.




    NB:  Always see the official documentation for official answers.
















    Product / Application What it does Where to get help
    Twitter Micro-blogging, ie posting very small (140 character) notices.

    Used for information sharing, but very effective for advertising in some niches.
    Help centre

    Help forum



    Blogger-HAT articles
    FacebookSocial networkingHelp centre

    Help forum

    Blogger-HAT articles
    Advertising networks Everyone knows about AdSense, but there are lots of other advertising networkds that you can use on your blog. Each programme has a help site.


    Site-Meter Statistics about your blog Help centre

    Help forum
    Statcounter Another statistics tool. Help centre

    Help forum
    Amazon The world largest bookstore - these days selling a lot more than books.    Different versions for the USA, Canada, UK/Ireland - and more.   Lets you put pictures of interesting things on your blog, and make money through affiliate links. Each counrtyr's Amazon has its own Help centre and forum.



    BloggerHAT Amazon articles
    ChipIn Fundraising by campaign, with some helpful campaign management tools BloggerHAT articles
    Chitika One particularly popular advertising programme


    Help centre



    BloggerHAT articles
    Flickf An alternative photo-management tool - it also has a tool to let you search for public-domain (well Creative-Commons licensed) images that you can use in your blog. BloggerHAT articles
    LinkedIn Social networking for your professional life BloggerHAT articles
    PayPal Managing payments between you and just about anyone BloggerHAT articles







    What other non-Google applications are you using on, or with, your blogspot Blog?.





    Related Articles: 







    Blogger and other Google products - an oveview



    Understanding your Google account



    File-sharing hosts:  other places to store files used in your blog



    Showing a PowerPoint presentation in Blogger